Multimedia muss einen Zweck haben

CC BY NC SA Gerhard RetteneggerSnowfall, the Avalanche at Tunnel Creek„, das umfangreiche Multimedia-Feature der New York Times war ein großer Erfolg. Redakteur und Projektleiter John Branch erhielt dafür heuer, 2013, einen Pulitzerpreis. Das aufwändige Multimedia-Projekt war so erfolgreich, dass es in manchen Redaktionen heißt: „Wir snowfallen eine Geschichte“, wenn sie multimedia aufbereitet wird.

„Manche Medienleute glauben, dass wir mit diesem Projekt bahnbrechend für die Zeitungsbranche waren“, sagt John Branch in einem Interview, dass ich vor wenigen Tagen mit ihm über „Snowfall“, über Multimedia und Journalismus geführt habe.

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Zur Zukunft des Journalismus

Snow FallAls spektuakuläres Beispiel für das Potenzial digitalen Storytellings zeichnete die Jury des „Peacock Awards„, der am Grady College im US-Bundesstaat Georgia vergebenen Auszeichnung für elektronische Medien, „Snow Fall – the Avalanche at Tunnel Creek“ aus. Eine multimediale Erzählung, die im Dezember 2012 von der New York Times veröffentlicht und nicht nur von der Fachwelt begeistert aufgenommen wurde. Im Überschwang der Begeisterung war schon davon die Rede, das sei die Zukunft des Journalismus. Eine sehr eindrucksvolle Multimedia-Reportage als Hoffnung für eine krisengebeutelte Branche … das wird es wohl nicht werden. Aber „Snow Fall“ ist doch ein gutes Beispiel, wie attraktiver Journalismus im digitalen Zeitalter aussehen kann.

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Shhh! This is the New York Times

„The Guardian“ bietet ein WordPress-Plugin an, mit dem sich in wenigen Handgriffen viele Artikel der britischen Zeitung mit wenigen Handgriffen in Weblogs veröffentlichen lassen. „The Guardian“ startet damit den ambitionierten Versuch, in der sich radikal ändernden Medienwelt neue Wege zu den Medienkonsumenten zu finden


Powered by Guardian.co.ukThis article titled „Shhh! This is the New York Times“ was written by Peter Preston, for The Observer on Saturday 1st October 2011 23.04 UTC

Moviegoing journalists obsessed about the future of their trade (if there is one) will love Page One: Inside the New York Times (possibly showing at a non-multiplex near you). Some 97 minutes of balding men standing around worrying about their jobs. But non-journalists interested by this insider’s look at America’s most revered daily may notice quite other, counter-intuitive, things.

There are very few swashbuckling operators on view, mostly people sitting at computer terminals tapping boringly away. The offices, from department to department, are closed, silent places. Nobody laughs much.

When they’re not hitting a keyboard, NYT editors, section heads, deputies, assistants and associates move seamlessly between endless meetings.What shall we put on the front page today? That’s the 10.30am conference question. When will the media correspondent deliver his touted Chicago scoop? I’ll stay at home for a week to write it, he says.

No one talks about what will sell more copies, make bigger waves, kick over hornet’s nests. Or about how stories are laid out and projected. The scoop that took a week to write debuts downpage, then wends its lugubrious way inside.

To non-American eyes, the Times seems more compiled than edited, columns assembled as though in some cathedral, voices hushed as Pulitzer prizes are announced. Even the 100 redundancies promulgated here would seem to leave 1,150 journalists gainfully employed, roughly double the number on the Guardian, Telegraph and Times. What are they all doing? Asking how long their jobs will last.

guardian.co.uk © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.„The Guardian“ bietet ein WordPress-Plugin an, mit dem sich in wenigen Handgriffen viele Artikel der britischen Zeitung mit wenigen Handgriffen in Weblogs veröffentlichen lassen. „The Guardian“ startet damit den ambitionierten Versuch, in der sich radikal ändernden Medienwelt neue Wege zu den Medienkonsumenten zu finden


Powered by Guardian.co.ukThis article titled „Shhh! This is the New York Times“ was written by Peter Preston, for The Observer on Saturday 1st October 2011 23.04 UTC

Moviegoing journalists obsessed about the future of their trade (if there is one) will love Page One: Inside the New York Times (possibly showing at a non-multiplex near you). Some 97 minutes of balding men standing around worrying about their jobs. But non-journalists interested by this insider’s look at America’s most revered daily may notice quite other, counter-intuitive, things.

There are very few swashbuckling operators on view, mostly people sitting at computer terminals tapping boringly away. The offices, from department to department, are closed, silent places. Nobody laughs much.

When they’re not hitting a keyboard, NYT editors, section heads, deputies, assistants and associates move seamlessly between endless meetings.What shall we put on the front page today? That’s the 10.30am conference question. When will the media correspondent deliver his touted Chicago scoop? I’ll stay at home for a week to write it, he says.

No one talks about what will sell more copies, make bigger waves, kick over hornet’s nests. Or about how stories are laid out and projected. The scoop that took a week to write debuts downpage, then wends its lugubrious way inside.

To non-American eyes, the Times seems more compiled than edited, columns assembled as though in some cathedral, voices hushed as Pulitzer prizes are announced. Even the 100 redundancies promulgated here would seem to leave 1,150 journalists gainfully employed, roughly double the number on the Guardian, Telegraph and Times. What are they all doing? Asking how long their jobs will last.

guardian.co.uk © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.„The Guardian“ bietet ein WordPress-Plugin an, mit dem sich in wenigen Handgriffen viele Artikel der britischen Zeitung mit wenigen Handgriffen in Weblogs veröffentlichen lassen. „The Guardian“ startet damit den ambitionierten Versuch, in der sich radikal ändernden Medienwelt neue Wege zu den Medienkonsumenten zu finden


Powered by Guardian.co.ukThis article titled „Shhh! This is the New York Times“ was written by Peter Preston, for The Observer on Saturday 1st October 2011 23.04 UTC

Moviegoing journalists obsessed about the future of their trade (if there is one) will love Page One: Inside the New York Times (possibly showing at a non-multiplex near you). Some 97 minutes of balding men standing around worrying about their jobs. But non-journalists interested by this insider’s look at America’s most revered daily may notice quite other, counter-intuitive, things.

There are very few swashbuckling operators on view, mostly people sitting at computer terminals tapping boringly away. The offices, from department to department, are closed, silent places. Nobody laughs much.

When they’re not hitting a keyboard, NYT editors, section heads, deputies, assistants and associates move seamlessly between endless meetings.What shall we put on the front page today? That’s the 10.30am conference question. When will the media correspondent deliver his touted Chicago scoop? I’ll stay at home for a week to write it, he says.

No one talks about what will sell more copies, make bigger waves, kick over hornet’s nests. Or about how stories are laid out and projected. The scoop that took a week to write debuts downpage, then wends its lugubrious way inside.

To non-American eyes, the Times seems more compiled than edited, columns assembled as though in some cathedral, voices hushed as Pulitzer prizes are announced. Even the 100 redundancies promulgated here would seem to leave 1,150 journalists gainfully employed, roughly double the number on the Guardian, Telegraph and Times. What are they all doing? Asking how long their jobs will last.

guardian.co.uk © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.